Choosing a CMS for a Thai corporate site

CMS selection usually ends in a long feature matrix that settles nothing, because every option has the features on the list. Only a few questions actually separate them.

First: who edits the content? If it is a marketing team that does not write code, storing posts as files in the repository becomes a bottleneck immediately — every edit has to pass through a developer.

Second: where must the data live? Plenty of Thai organisations require data to stay in-country or on their own servers. That requirement eliminates every SaaS option automatically.

Third: how is bilingual content handled? A good system keeps both languages in one document rather than as two separate entries; splitting them is how pages quietly go untranslated.

Fourth: what does it cost as the site grows? Services priced per document or per back-office user can look cheap in year one and expensive by year three. Always model three-year total cost.

Answer those four and the field usually narrows to one or two candidates, at which point the rest of the comparison takes very little time.